28 July 2010
Coca-Cola 'Burn Ignite' featuring Steve Berra
Steve
Berra joins Mexican skaters Jesus Gonzalez, Eder Martinez, Mario
Saenz, Angel Santiago and American Luis Tolentino for this Burn Ignite
film, shot on location in Mexico City. The film was created alongside
two short-form documentaries, one featuring Jess Kimura and the all girl
hardcore snowboarding film collective Peep Show, the other is a
portrait that celebrates the electric lyrics and gritty beat artistry of
rapper/poet Julius Wright, aka Lyrical God. All are part of a new
campaign from Coca-Cola’s Burn energy drink.
Via: Hypebeast